AR Lenses
Here are a selection of AR Lens created at Tommy for a range of entertainment brands. My role in these is purely conceptual, the lenses are brought to life by Tommy’s talented studio (credited below).
The Batman
An AR lens that let’s you get your emo on and become Batman by wearing his cowl and parking his car.
The twist: it only works at night, just like the Bat.
Client: Warner Bros
Credits: Pete Collins (Art Direction / AR Build)
Ghostbusters: Afterlife
#GhostYourProblems
To promote the latest Ghostbusters revival, we built a TikTok effect that allowed you to zap away your problems.
Being left on read? ZAP
LinkedIn Recruiters not responding? ZAP
Creative Director won’t stop ushing for that big idea? ZAP
Client: Sony Pictures
Credits:
Craig Akehurst (Lead Creative Technologist)
Sian Wong (Creative partner)
Laura Potts (Lead Design)
Money Heist
To hype audiences for the upcoming season of Money Heist, we created a lens that granted them their own Money Heist alias.
Client: Netflix
Credits: Pete Collins (Art Direction/AR Build)
The King’s Man
Tommy built an AR Rasputin Lens that would tell audiences their fortune.
Then they trusted me to write those fortunes.
Some notable lines include:
Next week you lurk on ex’s IG page and like pic from 2010
Wow what a horrible future you have. I take pity, nod again.
Rasputin recommends keeping receipt for mother’s christmas present.