FX PISTOLS
The anti-social Social campaign that promoted Danny Boyles Sex Pistols noisy, offensive and totally punk biographical drama.
Honest Headlines
We introduced old characters to new audiences through punk honesty.
We transported audiences right into the heart of the Pistols first ever gig, through a gamified IG story hacked together with series footage and crafty motion-graphics.
This was a paid + organic social campaign consisting of 150+ bespoke assets. Below are some obscene highlights.
Staying true to history, we made sure you did more fighting than you did spectating at a Pistols gig.
See The Pistols
Be a Pistol
Creds
Creative Director: Will Tunstall
Design Director: Laura Varetto
Design:
Adam Witton, David West, Laura Potts, James Smith, Isabel Guerra
AR: Pete Collins
AR effect that you saved you shaving a mohawk for real.
Pistol Premiere
I even got to interview the shows stars on the red carpet (now a perk I demand on every Entertainment campaign).
However I unfortunately didn’t get my Balls of Steel inspired pranks approved in time…