#ProtectYourHero
World Health Organisation
The hashtag challenge that tried saving the world.
GenZ aren’t too keen on following government guidelines.
So when this whole global pandemic kicked off, understandably it was a struggle keeping them locked inside.
WHO asked us to change this behaviour, through TikTok.
We re-positioned what ‘staying inside’ means, by transforming it into an act of altruism that protects the people they love; creating a simple sticker template that allowed users to dedicate their seemingly pointless acts to the ones they love.
And it worked - over 5,400 videos on were created on TikTok using our Branded Effect over just 5 days, creating 290 MILLION impressions on total.
Top 5 Branded Effects - TikTok Year in Review
