The TVC:
The Social:
From our TVC shoot, 68 unique social assets were created in total.
These weren’t just cutdowns from a hero 30” - these were bespoke assets shot specifically to work on Social; giving us an endless library of footage to update with different targeted product messaging.
Credits:
Tom Langdon, Copywriter
Tom Bellamy, Creative Director
Philips
‘Love Life’s Mess’
One dollhouse. One vacuum. One TV spot. 100+ Unique social assets.
Philips challenged us to create a TV spot that would produce a catalogue of unique social assets to promote their new vacuum.
So we created “love life’s mess”, and built a dollhouse containing multiple scenarios that showed their product in action.
Each room became its own vignette, allowing us to tell our story in multiple ways across social.