From
“I’ve got a mate” to
“We’ve got a Director”
For 2 years I have been the Creative Lead on the Grant’s Social account.
This began small - repurposing existing assets to post as organic content.
From experience I wasn’t a fan of this, and I was determined to create our own stuff.
Incrementally, with the help of an amazing team at Tommy, this account has grown bigger & bigger,
Recently creating a full Global Paid Social campaign.
We’ve even stolen work from Uncommon (sorry Nils).
We continue to grow this account, with new sights set on TVC and OOH.
Where it started:
The first time we got through our own “concept”.
Zero production budget.
Just Tommy staff and an iPhone.
Creds: Sian Wong (Creative)
Where we are:
How we got there:
This is the main hero film of our Paid Social Global campaign:
‘It Doesn’t Get Better Than This’
The campaign consisted of 4 unique films, 20 bespoke cutdowns and 18 stills.
Creds:
Agency: Tommy
Production Company: Pavilion Works
Director: Yuan Hu
Titles: Duwaine Whitfield
Our client relationship has been built on consistently delivering best-in-class social.
Not only did this approach work for us, it worked for them - growing their social following by 18% since we offered an alternative to repurposing assets.
Creds:
Client Services: Harriet Donovan, Katie Vine
Producers: Alexis Sun, Danielle Lingford, Seb Roskell, Hattie Ray, Rach Brown
Design: Isa Guerra, Chris Gollihue, Duwaine Whitfield
Creative support: Tommy Willis, Ollie Hills, Jack Kirk, Sian Wong