#JetzneZeitmaschine

To promote the launch of Netflix’s time-travel sci-fi ‘The Adam Project’ in Germany, we created the hashtag challenge #JetzneZeitmaschine (translation: “I need a time-machine”)

Ryan Reynolds himself kicked the challenge off, then a collection of Germany’s most prolific influencers responded and set the tone of the campaign.

Influencers ranged from famous TV presenters right through to IG fashion bloggers, all covering a variety of time machine topics - generating a massive organic response throughout Germany across every social channel possible.

Ryan Reynolds #JetzneZeitmaschine launch message, released on all of Netflix’s socials.

The influencers #JetzneZeitmaschine responses.

The ambition was to imbed the best organic responses into the film’s marketing, creating the “the world’s longest tagline” - currently working on our Zeitmaschine to make this happen.